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Alex Wasserman

Alex Wasserman

Founder & CEO (Clued); product leader

abwass
San Francisco Bay Area
Joined October 2025

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Summary

Serial founder: Alex co-founded TapFwd (a mobile-first data marketplace) in 2014 and led product and commercial efforts through its pivot/rebrand to Wove, which raised a Series A in 2018. His startups focused on making second-party/first-party data usable for marketers and on enabling brand partnerships. vcnewsdaily+2
Builder of buyer/seller tooling for independent sellers: He currently runs Clued, a seller app/hosted-shop product aimed at helping indie sellers sell across social platforms and own their communities — signaling a move from enterprise/adtech to direct-to-creator commerce tooling. clued+1
Product, BD and alumni network rooted in LiveRamp: Alex comes from early product/business‑development roles in the LiveRamp alumni network; that background helped shape TapFwd/Wove's approach to data onboarding, partnerships and measurement. summation+1
Angel investor and community-oriented outdoorsman: Public startup profiles list Alex as an angel/seed investor in early-stage companies (e.g., PeopleGoal listings), and public bios describe him as an entrepreneur and outdoorsman, indicating active community involvement and interest in creator/indie-seller ecosystems. wellfound+1

Work

Education

Projects

Hobbies

Outdoors, travel, and community-focused selling (self-described 'outdoorsman' and frequent traveler) wellfound+1

Notes

TPTristan Pollocksaid they consider
AWAlex Wasserman
among the most impactful founders working on AI startups right now.

Dec 8, 2025