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Julien Verdier

Julien Verdier

Entrepreneur, investor, and General Manager of Advertising at OpenWeb

New York, NY
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Joined January 2025
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Summary

Julien Verdier is a seasoned entrepreneur and investor in the ad tech industry, most notably as the Co-Founder and CEO of ADYOULIKE, a native advertising platform. Under his leadership, ADYOULIKE achieved significant growth, generating $250 million in lifetime revenues and expanding internationally to include over 100 employees across 11 offices in 7 countries. His tenure at ADYOULIKE culminated in its acquisition by OpenWeb in April 2022 for $100 million. prnewswire+4
Following the acquisition of ADYOULIKE, Julien Verdier transitioned into a key executive role at OpenWeb as their General Manager of Advertising. In this capacity, he contributes to OpenWeb's mission of powering the social open internet by connecting engaged communities with social advertising experiences and leveraging privacy-first tools. prnewswire+2
Julien Verdier has demonstrated thought leadership in the advertising industry, particularly concerning native advertising and its evolving landscape. He has authored several articles for Forbes Agency Council, discussing topics such as measuring native advertising, adapting to new guidelines, reviewing industry trends, and the role of advertisers in combating fake news. forbes

Work

Writing

In-Feed Native Ads: Measuring Native Advertising

December 7, 2018

Discusses the complex challenge presented to the industry by the onset of native and content-based advertising solutions.

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Native Ad Guidelines Get A Welcome Spring Clean

May 15, 2018

Addresses how regulations on native ads are becoming more simplified as the industry continues to innovate.

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A Year In Advertising: 2017 In Review

January 8, 2018

Reviews the advertising landscape of 2017, highlighting resolutions to long-standing problems within the industry.

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The Rise Of 'Fake News' And How Advertisers Can Help

December 8, 2017

Emphasizes the importance for advertisers to be mindful of where their ads are placed and the content they are associated with, in the context of 'fake news'.

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Native Ad Thinking Is Reaching Beyond Digital

November 14, 2017

Explores how native advertising concepts are extending beyond digital platforms.

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