
Benoit Cochet
Joined December 2024
About
Helping Businesses Grow | Passionate About Digital Marketing | Platform expert 25 years in online advertising & digital industry. Expert in Performance Display, Display, Native Advertising, Audience Advertising/planning, Search (SEO, SEM, SEA), Emailing, Affiliate Marketing, Video, Programmatic & RTB. Strong experience in managing sales team (+17 years in managing sales team, management of +40 persons). Strong relationship with clients as : Trading Desks, Media Agencies (C-level, MDs, Execs), programmatic players (as retargeters) and direct advertisers (CMOs & Media Managers). Specialist in building & executing go to market strategy and sales plans, P&L management. Co Dir member / owner. European vision & management: - experience with Continental European Markets: Germany, France, Italy, Spain, MENA (Middle East North Africa), & Emerging Markets (Romania, Switzerland, Belgium, Greece, Nordics, eastern countries...) - & management of teams across EMEA offices (Germany, France, Italy, Spain, & UAE)