
Gaurang Choksi
CEO & Founder at Violet, advocating for identity-centered healthcare
Gaurang
New York City Metropolitan Area
Joined February 2025
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Summary
Gaurang is a passionate entrepreneur and CEO of Violet, a health equity platform. He was motivated by his personal experiences as a gay Indian immigrant who grew up on Medicaid, facing healthcare discrimination. Violet aims to standardize and increase cultural competence among clinicians, ultimately building a system that delivers person-centered care to diverse and underserved communities. joinviolet+4
His work at Violet involves developing a proprietary framework to measure and benchmark clinicians' cultural competence, offering CE/CME-accredited training, and facilitating better patient-provider matching. He envisions a future where patients can easily find doctors trained to understand and address their specific identity-based needs, advocating for inclusive healthcare as a human right. joinviolet+3
Prior to founding Violet, Gaurang spent several years in the health insurance industry, notably at Oscar Health, where he held product and operations roles and later focused on Rx insurance product strategy. This experience provided him with an inside view of the healthcare system's challenges, further solidifying his mission to create more equitable access to care. crainsnewyork+1
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