Arayan Kummar Sharma
Growth marketing and product leader at BCG
Arayan
Joined February 2026
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Experienced growth and product leader: Arayan is positioned as a senior growth and product leader with more than a decade of experience building acquisition and retention strategies for consumer tech businesses, currently working at BCG in a senior growth marketing capacity. theorg+1
Startup founder and exit: He co-founded AHA Taxis, an inter-city one-way taxi aggregator, participated in early fundraising and growth, and was part of the company when EbixCash acquired a majority stake in 2018. ahataxis+2
Leadership across major Indian consumer tech companies: His career includes senior growth roles at Swiggy and BYJU'S before his current role at BCG, indicating experience across foodtech, edtech, and consulting contexts. inc42
Public thinker and content creator on growth: Maintains a personal website (Arayan's Flywheel) and shares presentations and essays about growth, experimentation, and consumer psychology on Slideshare and other platforms. arayan+2
Work
Education
Projects
Writing
Presentations on growth, marketing and product
Collection of slide-deck presentations on growth, experimentation, and product topics shared publicly.
Arayan's Flywheel (blog / long-form posts)
Longer-form posts and weekly essays on growth marketing and consumer psychology hosted on the author's personal site.