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Andris Merkulovs

Andris Merkulovs

CEO & Co‑Founder at Monetizr — in‑game advertising and rewards

Andrizzz
Atlanta, Georgia, United States
Joined November 2025
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Summary

Founder‑CEO building a privacy‑first in‑game advertising platform: Andris co‑founded Monetizr and leads product, partnerships and GTM to help brands reach mobile gamers via rewarded, opt‑in ad experiences and a Game Rewards Engine. The company emphasizes consented signals, measurement and non‑intrusive formats for advertisers and publishers. monetizr+2
Latvian founder who scaled to the US startup ecosystem: Andris and his co‑founders started Monetizr in Riga, then moved to the US (Cincinnati, then Atlanta) to access game studios and accelerators; Monetizr graduated from Techstars and has attracted international investors while operating global development hubs. globalatlanta+2
Active mentor and ecosystem contributor: Andris participates in accelerator and mentorship programs (Techstars alumnus and named among Techstars' All‑Star mentors), signaling experience advising early‑stage founders and engagement with broader startup communities. techstars+1
Public commentator and conference speaker on games and monetization: Andris authors posts about industry events (e.g., Gamescom), gives interviews, and speaks about the intersection of brand marketing and game experiences — showing a public-facing role in shaping Monetizr's narrative. medium+1

Work

Education

Projects

Writing

5 Q's for Andris Merkulovs, the CEO and founder of Monetizr

February 1, 2024

Interview by the Center for Data Innovation covering Monetizr's founding, data strategy, privacy‑focused targeting, scalability and how game rewards improve engagement.

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A Few Takeaways from Gamescom 2023

August 1, 2023

Medium post by Andris summarizing industry trends and Monetizr's perspective from Gamescom 2023 — covers monetization trends, why brands are engaging with gaming, and opportunities in emerging markets.

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Meet the Founders — Andris and Martins

October 1, 2017

Founders' profile on Monetizr's Medium describing the founding story, team background, and early product focus.

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Hobbies

Gaming and general 'gamer' culture (frequently writes/speaks about games industry events and frames product work through player experience). medium+1

Public speaking and industry events (Gamescom, Cannes, TechChill and similar conferences). medium+1