
Joe Cannon
SVP of Business Development driving growth in health and wellness
Los Angeles, California
Joined April 2025
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Summary
Joe Cannon is a highly experienced business development leader, currently serving as Senior Vice President of Business Development at Hyperice. He has a proven track record of driving strategic partnerships and fostering growth in the health, wellness, and sports technology sectors. clay+2
With over a decade and a half of experience at Hyperice, Joe played a pivotal role in building and expanding the company's consumer-facing business. His efforts led to significant partnerships with major brands and establishments across fitness, hospitality, and retail industries. wbresearch+1
Joe's innovative contributions include co-creating the Venom Go, a product that received significant accolades, being named one of Time Magazine's best innovations and Popular Science's 100 best inventions in 2022. wbresearch+1
His professional journey showcases a diverse background in marketing and business development, starting from roles at Sports Studio, Hothand Wireless, The Daily Californian, and Cal Recreational Sports before his extensive tenure at Hyperice. rocketreach+1
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