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Yatnesh Pandey

Yatnesh Pandey

VP Marketing — consumer brands and insights-driven growth

Mumbai, Maharashtra, India
rocketreach
Joined March 2026
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1.1K connections
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Summary

Insights-driven marketer with a strong quantitative background — Pandey combines formal training in statistics and executive management (IIM Ahmedabad SMP) with hands-on MARTECH and consumer-insights work to shape data-informed brand strategies. mmaglobal
Category specialist in consumer home solutions and paints — he has spent 10+ years in the consumer home décor/paints category (Kansai Nerolac) and later led marketing for GreenPly, focusing on product innovation, colour forecasting and shelf-to-showroom consumer engagement. afaqs+2
Active industry contributor, speaker and educator — Pandey participates in industry research, speaks at marketing and design forums, and serves as guest faculty/consultant for research firms and management institutes. e4mevents+2
Senior marketing leader with recent executive transition — served as VP Marketing at GreenPly (joined 2021) and tendered resignation in February 2026, being relieved March 24, 2026. prysm+2

Work

Education

Projects

Writing

AI for Growth Marketing: A strategic lever for challenger brands

March 1, 2026

Guest column on how AI is reshaping growth marketing for challenger brands, covering precision targeting, personalisation, and predictive decisioning.

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Make your home 'go green' this Holi

March 1, 2015

Authored piece on sustainable home choices and green practices for homeowners, published while at Kansai Nerolac.

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Hobbies

Avid reader and curious traveller; active with NGOs supporting girl-child education. indiawebfest+1