Alexej Pikovsky

Operator‑investor who transitioned from finance into building and scaling e‑commerce and wellness brands. Alexej spent a decade in investment banking, PE/VC and family‑office investing before founding and operating companies focused on consumer wellness and e‑commerce; he has been directly involved in sourcing, acquiring and scaling brands (e.g., 96NORTH) and runs NUOPTIMA as a growth/marketing engine for health & wellness businesses. alexejpikovsky+2

Alexej built and scaled the largest CBD marketplace in the UK/ Europe. Today, the focus is on building Alphawell Group, a HoldCo of profitable digital native businesses. thestoryofabrand+1

Public content creator and educator on acquisitions and e‑commerce growth. Alexej publishes longform guides, runs a podcast (Play It Smart), and posts regular video content on YouTube and social platforms about acquisition checklists, KPIs and growth tactics — using content to share playbooks and to source and educate buyer/seller networks. alexejpikovsky+2

Background in finance gives a deal‑oriented, metrics‑first approach to operating. His career history (Nomura, Delin/XIO, family‑office investing) and his writing emphasise deal discipline, due diligence, KPIs and structured frameworks for value creation in acquisitions and agency scaling. alexejpikovsky+2