
Nate Yu
CEO of Butter, growth expert, and angel investor in AI-native creative
Los Angeles, California
Joined February 2025
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Summary
Nate Yu is the CEO and founder of Butter, an AI-native creative operating system. He built Butter to address the challenges he faced as a growth marketer, aiming to provide speed, quality, and control in content production. Butter is used by thousands of brands and agencies, including Netflix and Crocs, and has achieved significant traction without paid advertising, relying on word-of-mouth. usebutter+2
With extensive experience in growth and marketing, Nate Yu has led growth teams at several venture-backed startups. His roles include Head of Growth at Shyp, Director of Growth & Performance Marketing at Athos, and Growth and User Acquisition at Grubwithus (Y Combinator W11), which later pivoted into GOAT Group. mucker+2
Nate Yu is an active angel and scout investor, and an advisor to early-stage companies on growth and product strategy. He has provided guidance to notable organizations such as Headspace, Mozilla, Harryβs, Blockfolio, and WeWork, leveraging his expertise in product-led growth, user retention, and emerging acquisition channels. mucker+1