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Blake Robbins

Blake Robbins

General Partner at Hidden Capital, investor focused on gaming and creators

blakeir
Bloomfield Hills, Michigan
Joined January 2025
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Summary

Early-stage investor focused on games, creators and consumer media — Blake has built a reputation as a specialist in the intersection of gaming and creator-driven media, sourcing and supporting early investments (notably associated with Ludlow Ventures' activity including 100 Thieves) and speaking publicly about creator and game business models. techcrunch+2
Founder and General Partner of Hidden Capital — in mid‑2024 Robbins launched Hidden Capital and its $60M Fund I, positioning the firm as a high‑conviction seed investor aligned closely with founders. hiddencap+2
Operationally curious background informs investing — Robbins’ early internships in operations, procurement and reverse logistics (SpaceX, Nest) and his supply‑chain degree provide him with practical operational instincts that appear in his writing and investment thinking. medium+1
Public thinker and communicator — maintains a Substack newsletter, a personal website, an active X presence, and co-hosts the Gamecraft podcast, using these channels to publish investment theses, industry commentary and long‑form reflections on media and gaming. substack+3

Work

Education

Projects

Writing

Hidden I — Hidden Capital launch post (Fund I)

July 1, 2024

Announcement and thesis for Hidden Capital's Fund I and related essays on the firm's approach to seed investing.

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Joining Benchmark

February 1, 2022

Substack announcement and essay reflecting on joining Benchmark as a Principal and on leaving Ludlow Ventures.

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What is it like to intern at Nest?

January 1, 2015

A first‑person Medium post describing a summer internship on Nest's Reverse Logistics team and reflections on company culture and professional growth.

Favicon imageblakeir.medium.com

Hobbies

Writes and podcasts about video games and the games business. gamecraftpod+1

Active on reading/writing culture and commentary (long-form newsletters). substack+1