Blake Robbins
General Partner at Hidden Capital, investor focused on gaming and creators
blakeir
Bloomfield Hills, Michigan
Joined January 2025
Network
72.1K connectionsJCBRAB
DKRCTC
JVIPJB
MZTMML
KISTCP
NCJK
KIAF
Summary
Early-stage investor focused on games, creators and consumer media — Blake has built a reputation as a specialist in the intersection of gaming and creator-driven media, sourcing and supporting early investments (notably associated with Ludlow Ventures' activity including 100 Thieves) and speaking publicly about creator and game business models. techcrunch+2
Founder and General Partner of Hidden Capital — in mid‑2024 Robbins launched Hidden Capital and its $60M Fund I, positioning the firm as a high‑conviction seed investor aligned closely with founders. hiddencap+2
Operationally curious background informs investing — Robbins’ early internships in operations, procurement and reverse logistics (SpaceX, Nest) and his supply‑chain degree provide him with practical operational instincts that appear in his writing and investment thinking. medium+1
Public thinker and communicator — maintains a Substack newsletter, a personal website, an active X presence, and co-hosts the Gamecraft podcast, using these channels to publish investment theses, industry commentary and long‑form reflections on media and gaming. substack+3
Work
Education
Projects
Writing
Hidden I — Hidden Capital launch post (Fund I)
July 1, 2024Announcement and thesis for Hidden Capital's Fund I and related essays on the firm's approach to seed investing.
Joining Benchmark
February 1, 2022Substack announcement and essay reflecting on joining Benchmark as a Principal and on leaving Ludlow Ventures.
What is it like to intern at Nest?
January 1, 2015A first‑person Medium post describing a summer internship on Nest's Reverse Logistics team and reflections on company culture and professional growth.
Hobbies
Writes and podcasts about video games and the games business. gamecraftpod+1
Active on reading/writing culture and commentary (long-form newsletters). substack+1
Similar profiles
GT
Garry Tan
Founder at Garry's List
328.6K connections
JMJeff Morris Jr
Board Observer at ether.fi
104.5K connections
MGMario Gabriele
77.4K connections
OMOlivia Moore
AI Apps Partner at Andreessen Horowitz
69.1K connections
LPLeo Polovets
Co-founder and Partner Emeritus at Susa Ventures
68.9K connections
SCSiqi Chen
Chief Financial Officer at Runway
118.7K connections