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Krishanu Datta

Krishanu Datta

Marketing & brand strategist; professor; founder of Reverse Mentor Co

New Delhi, India
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Joined February 2026
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Summary

Experienced brand and marketing strategist who has worked across advertising agencies, corporate marketing and his own integrated communications firm; he leads brand planning, creative strategy and integrated digital campaigns. medium+1
Educator and course author: teaches marketing, brand management and digital marketing as visiting/practicing faculty at Delhi School of Business and publishes course materials and session decks used in teaching. edu+2
Entrepreneur and program builder: founded Communifix (an 'Ideas Lab' for integrated marketing) and The Reverse Mentor Co to deliver reverse-mentoring and corporate training programs aimed at two-way learning between youth and organisations. zaubacorp+2
Consultant for international and India-entry strategies: provides marketing and go-to-market consulting for global brands and US-based Omicus LLC for India market entry and related GTM activities. medium+1

Work

Education

Projects

Writing

About – Krishanu Datta (Medium profile)

Personal Medium profile summarizing professional experience, current roles (Communifix, Omicus LLC, Delhi School of Business, Reverse Mentor Co) and background in marketing, branding and digital communications.

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Strategic Brand Management - All Sessions (Slideshare)

A multi-session slide deck covering strategic brand management concepts, brand equity, brand knowledge, positioning, and related course exercises and case discussions.

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Digital Marketing - Prof Krishanu - Session 5 (Scribd)

A session document on digital marketing strategy focusing on digital payments and a problem-based learning assignment for students acting as digital marketing executives.

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Hobbies

Driving, traveling, photography, music, architecture and food. slideshare