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Megan Groves

Megan Groves

Founder & CEO — startup founder, investor, and growth leader

megangroves
San Francisco, California
Joined July 2025
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Network

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Summary

Founder-operator in physical AI and healthy‑building tech: Megan founded and leads Population, which builds Far UV‑C devices and a sensor/analytics platform to reduce pathogens indoors. Under her leadership Population has published peer‑reviewed research, piloted with enterprise customers, and won industry awards for new product innovation. megangroves+2
Growth and marketing leader for startups: Through Modular (InterimCMO) and interim executive roles, Megan has led go‑to‑market, content, and demand generation programs for more than twenty venture‑backed companies, and has published practical guidance on thought leadership and startup marketing. megangroves+2
Active angel investor and VC ecosystem contributor: Megan maintains an active angel portfolio and formal/informal roles with funds (Venture Partner at Republic, Venture Scout at Grishin Robotics). Her angel investments span robotics, AI infra, food/health, and energy startups, reflecting a thesis at the intersection of physical systems and AI. megangroves+2
Mentor and operator in accelerator ecosystems: Megan has been a recurring mentor and advisor for programs including Techstars (Hardware/IoT, FinTech, NYC), Highway1, Plug and Play, and 500Global — providing founders tactical GTM advice and mentoring cohorts across hardware and deep‑tech domains. megangroves+1
Public writing and thought leadership on startup marketing and founder issues: Megan publishes long‑form guidance (Forbes Agency Council, Medium) focused on scaling marketing, building thought leadership, and supporting under‑funded founders, reinforcing her practitioner viewpoint as an operator-investor. forbes+1

Work

Education

Projects

Writing

Renewing our Commitment to Women Founders

May 30, 2020

Medium piece addressing inequities in startup funding for women founders and ways the ecosystem can support more equitable outcomes.

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What Struggling Startups Are Missing About Marketing

July 11, 2018

Guidance for early-stage founders on marketing priorities and avoiding common pitfalls when scaling growth and product positioning.

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How To Make Thought Leadership The Best Part Of Your Marketing Strategy

May 31, 2018

Advice on designing and implementing thought‑leadership content that drives brand differentiation and audience engagement; emphasizes opinionated, useful content across formats.

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Notes

TLTonya Longsaid
MGMegan Groves
has built and launched a new project or organization in the catastrophic-risk or EA space since March 2024 that impressed them with its quality or ambition.

Mar 23, 2026

TLTonya Longsaid they've seen
MGMegan Groves
make a real impact by applying AI to the creator economy or social good projects.

Mar 20, 2026

TLTonya Longsaid
MGMegan Groves
is one of the most effective VC investors they've seen back AI-powered observability startups.

Feb 27, 2026

TLTonya Longsaid they've seen
MGMegan Groves
make a big positive impact at leading AI startups or AI labs.

Feb 18, 2026

SSSid Srivastavasaid they've seen
MGMegan Groves
make particularly strong investment decisions in deep tech startups.

Oct 24, 2025