Michael Stancil
SVP of Marketing at Offerpad — growth-focused marketer
stnc
Tempe, Arizona
5.5K connections
Joined October 2025
Summary
Seasoned growth- and performance-focused marketing leader who rose through Offerpad's marketing organization (digital director → VP → SVP). Known for a hands-on, outcomes-first approach to building stable marketing operations and guiding cross-functional teams. housingwire+1
Experienced practitioner and writer on social advertising and measurement — has published many PracticalEcommerce articles about Facebook/Instagram ad strategy, UTM tracking, feed ads, and practical ad operations. practicalecommerce
Product and growth background — prior growth/product roles (including at Zappos) complement marketing leadership, indicating a blend of product-minded experimentation and channel execution. practicalecommerce
Operator and founder — runs/registered as owner and manager of Bro Exotic Group (Arizona series LLC), showing entrepreneurial activity outside of corporate marketing roles. bizprofile+1
Work
Education
Projects
Writing
Where homes are taking the longest to sell and why
July 1, 2025Offerpad article analyzing average days on market across U.S. regions and explaining drivers behind long DOM in multiple markets.
An Email List Isn't Just for Emailing
November 1, 2018PracticalEcommerce piece about the broader uses of email lists for targeted messaging and marketing outcomes.
High-performing Facebook Ad Placements (in 4 Steps)
March 1, 2018PracticalEcommerce article outlining placements and considerations for optimizing Facebook/Instagram ad performance.