Jake Friedenberg

Jake Friedenberg is a highly experienced Go-To-Market (GTM) leader with a strong track record in scaling early-stage deep-tech startups. He has been instrumental in building sales organizations from the ground up, achieving significant revenue milestones (e.g., $10M ARR at Tonic.ai), and successfully navigating companies through growth phases and acquisitions (npm by GitHub, whiteCryption by Zimperium). His expertise spans GTM strategy, enterprise sales, and business operations, particularly in the DevTools and security sectors. rootcause+1

Currently, Jake is leveraging his GTM and deep-tech experience as Co-Founder and COO of RootCause.ai (also known as Perceptura). He is pioneering the application of Causal AI, AI Simulation, and Decision Intelligence to help global enterprises understand and transform their operations. His work focuses on moving beyond mere correlation to true cause-and-effect reasoning in AI, addressing the critical need for explainable and verifiable business intelligence for complex data environments. rootcause+2

During his tenure at Tonic.ai, Jake played a crucial role in establishing the company as a leader in synthetic data, particularly in his role as Head of EMEA sales. He specialized in the intersection of DevTools and Privacy, shaping the company's go-to-market strategy to balance user privacy demands with business operational necessities. His enthusiasm lies in transforming cutting-edge technologies into practical, everyday tools that deliver value in the evolving tech landscape. clay+1