Sofia Ochoa

Sofia Ochoa is an accomplished design strategist and business professional, blending a strong foundation in industrial and product design with an MBA focused on design strategy. Her career trajectory shows a consistent drive to integrate creative problem-solving with business acumen, moving from hands-on design and operations roles to business development and executive support at innovative firms. cca+2

With extensive experience in industrial design, Sofia demonstrated early leadership and a keen eye for product development. At Mexhibit Group, she was an Exhibit Designer and International Sales Consultant, showcasing skills in trade show design and client relations. Her portfolio highlights proficiency in various design software and a commitment to improving customer experience through design. behance+1

Her operational expertise was honed at HP, where she managed global accounts and customer care. This experience provided her with a robust understanding of market research, data analysis, and stakeholder management, which she leverages to solve business problems through a human-centered approach. rocketreach+1

Sofia's MBA in Design Strategy from California College of the Arts further solidifies her ability to lead creative solutions and drive innovation. Her recognition in the CCA 2024 Showcase for her capstone project underscores her capacity for impactful work in the design and business intersection. cca+1

She possesses a diverse skill set, including proficiency in design software (Adobe Illustrator, Photoshop, InDesign, Rhinoceros, Solidworks), project management, and strategic thinking. Her determination, communication skills, and adaptability enable her to quickly learn and apply new technologies and tools. behance+2