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Peter Jin Hong

Peter Jin Hong

Innovating technology that enhances well-being, trust, and resilience

San Francisco, California
Joined September 2025
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Google UX Product Leadership
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Summary

Peter Jin Hong is a passionate advocate for Human-Centered AI, actively working to integrate emotional intelligence (EQ) and behavioral science into product design. He advises AI-driven startups through Crosscourt.vc, focusing on developing conversational and agentic AI solutions that prioritize user well-being, trust, and resilience. His philosophy emphasizes that technology should augment human potential and foster psychological safety, a principle he calls 'EQ+AI'. ispa+3
With over two decades of experience, Peter Jin Hong is a seasoned Product Design and User Experience leader, having held significant roles at Google for many years. His work at Google spanned Search, Assistant, AI/ML, Trust & Safety, and Google.org, where he contributed to UX strategy, design, and research. He is also a co-inventor on multiple patents related to search technologies, demonstrating his deep technical and design expertise. berkeley+2
Peter Jin Hong is a recognized thought leader and speaker on topics concerning human-centered innovation, empathy, and the societal impact of technology. He has spoken at international conferences like Cop25 and panels organized by entities such as the Netherlands Red Cross, advocating for ethical AI development and emphasizing empathy as crucial for effective research and climate resilience. ispa+2

Work

Writing

Method Podcast, Episode 19: Two UX designers on how research fuels Google Job Search

December 1, 2018

An episode from the Google Design Method Podcast featuring Peter Jin Hong and Scott Wasson, discussing how qualitative research and behavioral science shaped the Google Job Search product. Hong emphasizes fostering empathy, understanding human psychology, and the concept of 'thick data' in UX design.

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Related entities

January 1, 2018

A patent co-invented by Peter Jin Hong concerning methods, systems, and apparatus for determining related entities. Assigned to Google Inc.

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Methods, systems, and media for interpreting queries

January 1, 2015

A patent co-invented by Peter Jin Hong detailing methods, systems, and media for interpreting queries to improve search results and user experience. Assigned to Google Inc.

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Using structured data for search result deduplication

January 1, 2014

A patent co-invented by Peter Jin Hong related to methods and systems for processing search results, particularly focusing on deduplication using structured data. Assigned to Google Inc.

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We Get You. We Got You. You Got This. (EQ+JTBD)

A LinkedIn Pulse article discussing an EQ-enhanced Jobs-to-Be-Done (JTBD) framework, using a personal anecdote about teaching his daughter to fish. It explores designing human-centered experiences by validating emotional states, removing friction, and returning user agency, particularly in the context of AI and product innovation.

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Finding meaning in a vast universe with AI and EQ.

A LinkedIn post reflecting on the significance of human connection and purpose in an overwhelming universe. It advocates for EQ+AI as a tool to augment emotional intelligence, resilience, and empathy, fostering more fulfilling lives and better decision-making.

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Conversion of Loyalty Points for a...

A patent co-invented by Peter Jin Hong, originating from his time as Creative Director at Tribal DDB, related to conversion operations for loyalty points.

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