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Andrew Roth

Andrew Roth

Founder of dcdx and Offline, Forbes 30 Under 30 Honouree

Chicago, Illinois, United States
New York, New York, United States
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Cleveland, Ohio, United States
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Joined July 2025
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Summary

Andrew Roth is a driven young entrepreneur and strategic leader, recognized on the Forbes 30 Under 30 list, who has founded two key ventures: dcdx, a global research and strategy firm dedicated to helping brands connect with Gen Z, and Offline, an agency focused on fostering real-life experiences and in-person connections for brands. His work emphasizes understanding cultural change and its impact on younger generations. forbes+4
He possesses a deep understanding of Generation Z, advocating for a shift from 'digital natives' to 'digital captives' to better comprehend their relationship with technology and social media. Through dcdx, he conducts extensive research and provides insights to major clients like Spotify, Chipotle, and Hinge, guiding them on marketing strategies and product innovation that resonate with Gen Z. dcdx+4
Beyond his entrepreneurial endeavors, Andrew is committed to social impact, having founded Champions for Charity while in high school. This non-profit organization empowers young athletes to engage in philanthropy by using sports events to raise funds for various charitable causes, demonstrating his early commitment to community engagement and leadership. c4csports
Andrew is a Vanderbilt University alumnus, holding a Bachelor of Science in Human Organizational Development. His academic background has significantly informed his human-centered approach to business and understanding organizational effectiveness, particularly in his work with dcdx. vanderbilt
He is an avid traveler and has embraced a global perspective, having lived in multiple countries such as Mexico and Portugal. His experiences abroad and reflections on cultural shifts contribute to his unique insights into generational trends and human connection. instagram

Work

Education

Projects

Writing

On five years as a founder

May 1, 2025

A LinkedIn article reflecting on his five-year journey as a founder, from starting GenZ Designs (now dcdx) in 2020 to launching Offline in 2025, discussing challenges, lessons, and the 'why' behind his entrepreneurial pursuits.

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dcdx Launches Offline to Pioneer the Connection Economy

May 1, 2025

An article announcing the launch of Offline, a new agency from dcdx, focused on connecting brands with in-person communities.

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On Leading Gen Z in 2024

April 1, 2024

A LinkedIn article where Andrew Roth shares insights on leading Gen Z employees, drawing from his own experience as a Gen Zer managing a Gen Z team.

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14 Days of "Forced Growth" - A Self-Isolation Guide to Success

March 1, 2020

A LinkedIn article detailing his plan to thrive during a 14-day self-isolation period, focusing on personal growth and productivity.

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The Art of Mastery: A Reflection on Vermeer (And His Forger)

January 1, 2020

A LinkedIn article reflecting on the art of mastery, using the example of Vermeer and a forger to discuss authenticity and skill.

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Uber vs. Airbnb: Purpose, Profit, and a (Bold) Prediction

October 1, 2019

A LinkedIn article analyzing Uber and Airbnb's strategies, discussing purpose vs. profit, and making a prediction about their future.

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From Digital Natives to Digital Captives

A series of reports documenting Gen Z's screen time and arguing that Gen Z are 'Digital Captives' rather than 'Digital Natives' due to the overwhelming connectivity and its impact on genuine connection.

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Hobbies

Enjoys traveling the world, with documented experiences living in multiple countries like Mexico and Portugal. instagram

Has a strong interest in sports, particularly soccer, which he used as a foundation for his non-profit, Champions for Charity. c4csports