
Peter Naylor
Veteran ad sales executive driving growth across digital media and streaming
New York, New York, United States
Joined April 2025
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Summary
Peter Naylor is a highly influential and seasoned executive in the digital media and advertising sales industry, with a career spanning over two decades. He has held pivotal leadership roles at major companies including Nielsen, Netflix, Snap Inc., Hulu, NBCUniversal, iVillage, and Lycos, consistently driving growth and innovation in ad sales. His expertise lies in building and scaling advertising businesses, launching new ad products, and guiding disruptive technology companies. hollywoodreporter+4
Naylor is recognized as a pioneer in digital advertising, having played a significant role in shaping early digital advertising models at iVillage and later establishing ad-supported streaming ad models and practices at Hulu, where he tripled ad revenue to $1.5 billion. He was also instrumental in building Netflix's first-ever global advertising sales team. soundsprofitable+2
Beyond his executive roles, Peter Naylor actively contributes to the industry through numerous board and advisory positions. He currently serves on the Boards of Directors for Kochava and Cadent, is a Senior Advisor at McKinsey & Company, an Executive-in-Residence at LUMA Partners, and a Strategic Advisor for Bluefish and Adelaide. His extensive board service includes being Chairman of the IAB Board of Directors and an advocate for publishers on the board of the Online Publishers Association, earning him an IAB Lifetime Achievement Award. techdogs+5
Naylor is deeply committed to philanthropy, particularly with the National Kidney Foundation of Greater New York, where he serves on the Board of Advisors. He received the Chuck Fruit Award of Media Excellence in 2022 for his dedication to raising awareness about kidney disease and the critical need for transplants. substack+1
Work
Hobbies
He is involved with the National Kidney Foundation and advocates for kidney health awareness and organ donation. substack+1
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