Tod Sacerdoti
Building Pipedream and String.com | Investor, Flex Capital | Father & lifelong learner
Joined January 2025
Network
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Summary
Tod Sacerdoti is a seasoned entrepreneur and CEO, having successfully founded and led BrightRoll, a video advertising platform that he grew to over $300 million in revenue before its acquisition by Yahoo! for $640 million. He is currently applying his leadership to Pipedream, an integration and compute platform, and String.com, focusing on AI agents. wikipedia+3
Beyond his entrepreneurial ventures, Sacerdoti is an active and experienced angel investor and General Partner at Flex Capital, with over 50 investments. His investment focus includes analytics and enterprise/vertical software, contributing to the seed and Series A rounds of various companies. flexcapital+2
He has contributed significantly to the ad tech industry, notably at Yahoo! where he served as VP of Display and Video Advertising Products after the BrightRoll acquisition. His experience includes integrating large-scale platforms and addressing critical technical and ad traffic challenges. wikipedia+2
Sacerdoti shares his entrepreneurial insights through writings, including a notable piece on Medium detailing 'non-obvious lessons' from building BrightRoll, such as strategic overspending on talent and selective innovation. He also shares lessons from his extensive angel investment experience. medium+1
Work
Education
Writing
Investing in Public: Non-Obvious Lessons from 100+ Angel Investments
January 1, 2020Shares insights and lessons from making over 100 angel investments, emphasizing trust and personal experience over extensive diligence in certain cases.
0 to $640M: Non-obvious Lessons Learned Building BrightRoll
September 1, 2016A summary of lessons learned from founding, building, and selling BrightRoll. Key takeaways include the importance of overspending on great people, limiting innovation to core business areas, and focusing on 'edge cases' like the rejected candidate experience.
Notes
NHNeal Hanschsaid
TSTod Sacerdoti
is one of the best angel investors they've worked with or pitched to.Sep 30, 2025