
Ilya Mikin
Pioneering embedded finance and AI-powered e-commerce solutions
London, United Kingdom
Joined June 2025
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Summary
Ilya Mikin is a seasoned e-commerce and fintech executive with over 15 years of experience, demonstrating a strong capability in global growth strategies, digital transformation, and integrated marketing across multinational corporations and startups. His career highlights include leadership roles at iHerb, Unilever, and Intel, where he honed his expertise in navigating complex market dynamics. corumgroup+1
As the CEO and Co-Founder of Wall ID, Ilya is a visionary in embedded finance, driving the development of an AI-powered open-banking checkout platform. He is actively shaping the future of e-commerce by focusing on increasing conversion rates, minimizing fraud, and adapting to the evolving landscape of AI-powered shopping. entrepreneurmirror+2
Ilya is recognized for his entrepreneurial success, notably leading the AdTech startup Vihub to a successful M&A exit. He is also a member of the Founders Network at Linkxar Global and an Academy member at EWOR, indicating his continued involvement and mentorship in the startup ecosystem. corumgroup
His expertise extends to international business development and market-specific strategies, as demonstrated by his role as CEO of iHerb in Russia, where he implemented a hyperlocalized approach and initiated an International Research Center at RUDN University. He is also a frequent speaker at FinTech events, sharing insights on AI and payment innovation. builtinla+2
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