
David Dahlberg
Chief Marketing Officer, CMO Advisor, Entrepreneur
Scottsdale, Arizona
Joined February 2026
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Summary
David Dahlberg is a highly experienced B2B SaaS marketing executive with over 25 years of leadership, focusing on driving revenue growth, brand transformation, and go-to-market acceleration. His career highlights include significant roles at Salesforce and his current position as Chief Marketing Officer at Copado. marketinglucidity+1
He demonstrates a strong entrepreneurial spirit, exemplified by founding Marketing Lucidity, a consulting practice where he advises growth-stage tech companies on strategy, marketing alignment with revenue, and implementing AI and automation in marketing operations. marketinglucidity+1
At Copado, David is instrumental in integrating cutting-edge AI into Salesforce development and testing. He has been involved in launching AI agents for Salesforce DevOps and AI-enabled testing solutions, showcasing his commitment to leveraging emerging technologies for business transformation. linkedin+2
David's background also includes extensive experience in solution engineering, alliances, and sales development during his tenure at Salesforce, providing him with a comprehensive understanding of the sales and marketing lifecycle in enterprise software environments. muraena+1
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