Bruce Popko

Bruce Popko is a highly experienced executive in the sports business industry, with over three decades of leadership roles across major professional sports leagues and teams. His career includes significant positions with the NFL, New York Jets, San Francisco 49ers, Cleveland Browns, Buffalo Bills, and Pegula Sports and Entertainment, demonstrating a deep understanding of team operations, business development, and revenue generation. formacapital+1

Popko has demonstrated a strong aptitude for business development and strategic partnerships. As SVP and Chief Revenue Officer for the Buffalo Bills, he oversaw corporate sales and regionalization strategies, and as VP Global Licensing & Business Development at New Era Cap, he focuses on expanding brand reach through strategic alliances. buffalobills+1

Beyond traditional sports, Bruce has actively engaged in emerging sports, notably serving as COO and CEO of Major League Pickleball and now as a Strategic Advisor. His involvement in pickleball highlights his forward-thinking approach and ability to navigate and grow new ventures within the sports landscape. majorleaguepickleball+1

Bruce is also an active investor and co-founder in venture capital, specifically with Forma Capital and The Cashmere Fund. These ventures focus on health and wellness consumer brands, often leveraging the influence of celebrities and athletes, showcasing his ability to identify and nurture growth opportunities outside his direct executive roles. formacapital+1

His commitment extends to community involvement, holding board positions with organizations such as Nardin Academy, WNED/WBFO, the Buffalo Renaissance Foundation, the Law Enforcement Foundation of Western New York, and the Roswell Park Alliance Foundation, reflecting a dedication to local institutions and causes. formacapital+3