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Larry Weil

Larry Weil

Sponsorship strategist, customer acquisition specialist, and climate advocate

sponsorshipguy
North Richland Hills, Texas, United States
Joined August 2025
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Network

23.5K connections
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Sponsorship & Partnerships
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Marketing Executives
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Sports & Entertainment Marketing
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Event Production Management
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AI & Digital Innovation
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Summary

Larry Weil is a highly experienced and successful sponsorship marketing expert, having built a career spanning over two decades in the industry. As the President and Founder of The Sponsorship Guy™, he specializes in creating and executing sponsorship campaigns for a diverse range of events and properties, successfully securing over $200 million in sponsorship transactions. His approach focuses on strategic negotiation, effective activation, and delivering tangible results for both sponsors and sponsored entities. thesponsorshipguy+1
With a strong educational background including an MBA in Marketing from the University of Texas at San Antonio and a Digital Brand Management Certificate from Oregon State University, Larry Weil integrates a deep understanding of market analysis, consumer behavior, and digital strategies into his sponsorship work. He is recognized for his thought leadership, frequently publishing articles and appearing in media to share insights on evolving sponsorship trends, particularly the shift to virtual and hybrid events. thesponsorshipguy+2
Beyond his professional achievements, Larry Weil demonstrates a commitment to social responsibility as a Certified Presenter and Volunteer Climate Leader for the Climate Reality Project’s Climate Reality Leadership Corps. This involvement highlights his dedication to addressing climate issues and promoting sustainable practices, aligning his personal values with broader community engagement. thesponsorshipguy+1

Work

Education

Writing

Sponsorship Blog Archive

A collection of blog posts authored by Larry Weil on various aspects of sponsorship, event marketing, digital integration in sponsorship, and insights into the industry.

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Sponsorship in the Digital Age (Full Presentation)

A presentation by Larry Weil discussing sponsorship marketing, getting sponsors, and effective pitch strategies.

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Why No One Responds to Your Sponsorship Pitch!

An article by Larry Weil addressing common pitfalls in sponsorship pitches and how to improve response rates.

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How to Pivot Sponsors from In-Person to Virtual Events

An article discussing strategies for adapting sponsorship models for virtual events, especially in the wake of changes like the COVID-19 pandemic.

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Hobbies

Larry Weil is a Certified Presenter and Volunteer Climate Leader for the Climate Reality Project’s Climate Reality Leadership Corps, demonstrating an interest in climate advocacy and sustainability. thesponsorshipguy+1