Sam Williams
Commercial director and sales leader in beverage software
United Kingdom
Joined May 2025
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Summary
Commercial and product-focused leader for brewery and distillery management software — led customer engagement, product commercialisation and industry presence for BrewMan while promoting integrations that turn operational data into sustainability insights. distillingexpo+2
Experienced in sustainability-related integrations — advocated and facilitated connections between BrewMan and carbon-reporting platforms (Net Zero Now, Zevero) to help breweries measure and reduce emissions. premiersystems+1
Background in e-commerce and digital marketing operations from roles at The Hut Group (Myprotein), covering SEO, affiliate marketing, and general management of Myprotein UK/Europe. rocketreach+1
Active industry speaker and representative — has presented in industry events and expos to showcase BrewMan and discuss topics like production data, distribution and sustainability for breweries and distilleries. craftbeerprofessionals+2
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