Lewis Rothkopf

Lewis Rothkopf is an experienced leader in the ad tech and digital media industries, with over two decades of experience spanning various senior leadership roles including general management, chief revenue officer, and senior vice president positions. He has contributed to companies like MediaMath, DoubleClick, BrightRoll, NBC, Millennial Media, Pairzon, Cardlytics, and PubMatic, showcasing expertise in both supply-side and demand-side platforms. teamrothkopf+4

He specializes in driving revenue growth, business scaling, and strategic partnerships, particularly with a focus on product-market fit and go-to-market strategies for early-stage companies. His roles have often involved P&L ownership, managing inventory relationships, publisher-facing sales, and business development. teamrothkopf+3

Lewis is a proponent of incrementality measurement in marketing, advocating for data-driven approaches to understand the true impact of advertising on sales and to improve personalization while maintaining consumer privacy. He has written on the topic and discussed it in various interviews and podcasts. salesschema+2