Yashish Mistry
Author and marketing leader focused on social virality
yashishcreates
Mumbai, India
106 connections
Joined February 2026
Summary
Author and content strategist: Yashish Mistry is the author of 'The Virality Game', a guide that codifies principles for creating viral content across short- and long-form video. amazon+3
Marketing and leadership experience: Listed roles span leadership and marketing positions at Skindi.in (including CMO and Social Media Marketing Specialist) and executive leadership at Bookaholic.in, showing involvement in both strategic and hands-on marketing work.
Digital creator and performer: Maintains active creator profiles on Instagram and YouTube and produces comedic stand-up videos, indicating ongoing content creation and performance activity. youtube+2
Early-career student-professional: Listed as pursuing a BBA in Branding and Advertising at NMIMS (2025–2028) while holding entrepreneurial and marketing roles, combining formal education with practical startup and content experience.
