
Tero Paivarinta
Business Development Lead at humbl.ai, affiliate partnerships specialist
yash-padh
Tallinn, Estonia
Joined April 2026
Summary
Veteran of the iGaming industry with a cross‑side perspective — started in customer support in 2006 and has worked across brand-side marketing, affiliate publishing/accounts and now SaaS for affiliates/operators, giving him practical insight into both operator and affiliate challenges. igacademy+2
Data and partnership-focused business development leader — at humbl.ai he helps operators and affiliates use real‑time SEO and PPC data to reduce waste (for example stopping brand‑bidding abuse) and to build more transparent affiliate programmes. igamingtoday+1
Experienced account and marketing manager — has held senior account and regional marketing roles (e.g., Head of Accounts at Cashmagnet/Mr. Gamble and Nordic Marketing Manager at Olympic Entertainment Group) with hands‑on experience running affiliate relationships and market campaigns. incomeaccess
Public-facing industry contributor and trainer — regularly appears in industry media and podcasts and contributes to affiliate management training and events, sharing best practices on data transparency and relationship building between operators and affiliates. apple+1