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Yaniv Nizan

Yaniv Nizan

4th-time founder and CEO building AI agent startups

yanivnizan
Tel Aviv, Israel
Joined January 2026
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Summary

Serial founder and operator: Yaniv is an experienced entrepreneur who has founded multiple startups (currently on his fourth) and led SOOMLA from founding through exit. nitter+2
Product and analytics focus in mobile advertising: he built SOOMLA to provide ad-quality measurement and tools (e.g., SOOMLA Traceback) to help developers understand and act on in-app advertising performance. medium+2
Building with AI and agents: currently leading startups that apply AI agents and publishes AI-focused prompts and newsletters, signaling an ongoing interest in AI-driven productivity and agent-centric products. synq-up+2
Public-facing communicator: active as a speaker, writer, and newsletter author — shares practical advice for founders and developers through talks and long-form writing. gamecamp+2

Work

Education

Projects

Writing

Negotiating Your First Deal with a Publisher

November 1, 2016

A Medium article offering guidance to game developers on negotiating publishing deals, covering timing, alignment, marketing commitments, IP, and contract specifics.

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Hobbies

Enjoys snowboarding and hiking with his children. gamecamp