
Greg Harbin
General Manager driving digital transformation and trust in consumer products
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Toronto, Ontario, Canada
Joined April 2026
Summary
Greg Harbin is a seasoned technology executive with over two decades of experience, currently serving as the General Manager for Consumer Products at Veeva Systems. His leadership focuses on leveraging cloud-based digital solutions to enhance food safety, quality processes, and regulatory compliance within the consumer goods and chemical industries. He is actively involved in promoting digital transformation and building trust across the supply chain, as demonstrated by his contributions to Veeva's digital HACCP solutions and his authored articles. veeva+3
Throughout his career at Veeva Systems, Greg has held various sales and leadership roles, progressing from Enterprise Account Executive to Global Account Manager, Director of Sales for Vault, and VP Sales for Consumer Goods, Cosmetics & Chemicals, before assuming his current General Manager position. This progression highlights his deep understanding of the life sciences and consumer products sectors and his ability to drive sales growth and strategic initiatives. rocketreach
Prior to joining Veeva Systems, Greg gained valuable experience in sales and business development at Salesforce.com, where he focused on the healthcare and life sciences sectors, and at Skura Corp, where he was involved in business development and sales. His early career activities on Twitter indicate his active engagement in promoting software solutions and attending industry events. x+1
Work
Education
Writing
The New Trust Value Chain
An interactive report diving into how trust has become critical for success in the consumer products industry. It covers stakeholder views and strategies for building strong relationships to improve business performance.
Charting the Future of Quality and IT: Highlights from the 2025 Veeva Executive Summit
A summary of key insights from the 2025 Veeva Executive Summit in Amsterdam, focusing on the roles of AI, digital transformation, data, and systems in the future of quality and IT leadership in consumer products.