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William Correll

William Correll

Founder of Buskey Cider; entrepreneur focused on cider and AI

william-correll
Richmond, Virginia
Joined June 2026
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1.1K connections

Summary

Founder and builder of a neighborhood cidery: Correll founded Buskey Cider and launched the Scott's Addition cidery in April 2016, growing it from a small startup into a recognized local brand with cans, kegs, a tasting room, distribution across Virginia, and ownership of its building. buskeycider+2
Cider maker and award-winning product developer: Under his leadership Buskey developed heritage and single-varietal ciders (including the Ruby Red Crab Apple) that earned top industry recognition such as Best in Show at the 2024 Virginia Governor's Cup and other medals. buskeycider+1
Operator-turned-operator-supporter focused on practical AI: After a decade running Buskey, he stepped back from day-to-day operations to join Lua AI and apply automation and agent tools to real operator problems, building solutions (such as an events scheduling agent) to return time to frontline staff. heylua+2
Community-oriented entrepreneur with ties to alma mater and the Virginia cider scene: Correll maintains connections to Hampden-Sydney (special releases like Tiger Cider) and participates in Virginia cider events and promotions, reflecting a focus on local sourcing and community engagement. buskeycider+2

Work

Education

Projects

Writing

Why I Stepped Down as the Head of My Company to Help Other People with Theirs

June 1, 2026

First-person account explaining the decision to step down from day-to-day leadership at Buskey, the move to focus on building AI tools for operators, and invitations to collaborate with pilot customers in targeted industries.

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Hobbies

Started making hard cider while at college (early dabbling in cidermaking). hsc+1