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Vuk Vuckovic

Vuk Vuckovic

Founder and ecommerce retention CRM & MarTech leader

vuk-vuckovic
Dubai, United Arab Emirates
44 connections
Joined June 2026
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Summary

Ecommerce retention and CRM subject-matter expert who builds operational, approval-first systems: Vuk's recent work centers on AI-driven retention for ecommerce — defining customer moments (cart recovery, second purchase, churn risk), drafting campaign actions, and keeping a human approval layer to protect brand and margin. tranthor+1
Founder and product builder: as founder of Tranthor, he leads an AI CRM / agentic product aimed at automating retention workflows for SMB ecommerce brands while focusing on measurable revenue outcomes rather than vanity metrics. tranthor+2
Experienced MarTech and CRM practitioner across enterprise and regional brands: Vuk's background includes leadership roles in Martech/CRM at Careem and Delivery Hero and earlier digital/retention roles at Philip Morris, giving him both enterprise and regional operational experience. martechvibe+2
Active public-facing thinker and content creator: publishes detailed, practical guides and playbooks on Tranthor's blog and participates in podcasts and conferences to share frameworks and tactics for retention, MarTech, and growth. tranthor+2

Work

Education

Projects

Writing

Second Purchase Campaign for Shopify: 5-Step Guide

June 1, 2026

A guide to building Shopify second-purchase campaigns that identifies reorder windows, segments first-time buyers, selects next-best actions, and measures second-order rates.

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MENA Ecommerce Growth 2026: What Brands Should Do Next

June 1, 2026

Analysis and playbook for MENA ecommerce in 2026 covering payments, country strategy, localization, WhatsApp, and retention as a growth lever.

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AI Retention Marketing Playbook for Ecommerce

May 1, 2026

A practical playbook describing how to detect customer moments, prioritize actions, draft AI-assisted campaigns, and measure retention-focused outcomes for ecommerce teams.

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