vitor elman

Father of five, advertising leader, entrepreneur, illustrator, and relentlessly curious creator. He founded Cappuccino in 2000, now part of Omnicom, and later launched YourGame in 2010, which was acquired by UOL in 2011. Since joining the group, he has served as CCO & Creative Lead LATAM for The Weber Shandwick Collective, leading the intersection of creativity, technology, and culture across Latin America. He champions the responsible adoption of AI across creative and strategic processes, building new approaches and frameworks that elevate the quality of thinking and help teams scale ideas with greater speed, efficiency, and cultural relevance. His work has been recognized by Clio, ADC, Cannes Lions (Shortlist), PRWeek Global Awards, Effie, SABRE LATAM, Troféu Jatobá, Stevie Awards, and the Shorty Awards, and spans brands such as Coca-Cola, Arcor, MTV, Danone, Vivo, Sanofi, Mercado Libre, DocuSign, Nintendo, UOL, Ajinomoto, Citibank, and Credicard.