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Vanda Pókecz

Vanda Pókecz

Product Manager, SEO and international speaker

vanda-pokecz
Berlin, Germany
Joined June 2026
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Summary

Bridges SEO and Product: Vanda's career centers on integrating SEO with product discovery and delivery — moving SEO work from strategy into shipped product features and experiments. speakerdeck+2
Conference speaker and community contributor: regularly speaks at industry events (BrightonSEO, SEonthebeach, Belgrade SEO, Zagreb SEO Summit), sharing practical guidance on MVP thinking, discovery and SEO prioritisation. brightonseo+2
Thought leadership on SEO's future in an AI era: authors and contributes to long-form reflections about how AI changes measurement, business alignment and the notion of 'user', emphasizing resilience and product-aligned SEO. berlinseocontentclub+1
Experienced in e-commerce and large-platform SEO: progression through hands-on roles at Ladenzeile into senior and product-oriented SEO leadership roles, focusing on technical, analytical and product delivery aspects of SEO. brightonseo+1

Work

Education

Projects

Writing

SEO in 2026: From Rankings to Resilience

March 1, 2026

Long-form piece reflecting on structural shifts in SEO driven by AI, covering non-linear impact, business model implications, and the rise of machine-evaluators.

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What does an SEO Product Manager do? (Interview)

July 1, 2024

Interview covering the SEO Product Manager role, tasks, skills required, and advice for transitioning into SEO product management.

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How to prioritise carefully and solve the right SEO problems

November 1, 2023

Advice on focusing on user needs and product-discovery-informed prioritisation to select problems worth solving for SEO impact.

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Hobbies

Public speaking and participating in SEO conferences and community events. brightonseo+1