Swapnil Jaykar
Founder and data analytics specialist — GTM, GA4, dashboards
swapniljaykar
Pune, India
Joined February 2026
Network
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Summary
Founder and entrepreneur: leads Samarth Analytics and positions the firm around data strategy, analytics, visualization and GTM-focused products. sjanalytic+1
Technical analytics and GTM expertise: authors technical articles and guides on tag management, GA/GA4 and related tools, indicating deep subject-matter knowledge of web analytics and consent integration. mavlers+1
Consultant and freelancer experience: has worked as an independent analytics consultant and completed projects via Upwork and freelance engagements, focusing on reporting, dashboards and implementation. upwork+1
Community involvement and event organizing: participated in and organized MeasureCamp Delhi 2025, contributing sessions on GTM and reporting topics at the unconference. youtube
Work
Education
Projects
Writing
Dataslayer vs. SuperMetrics: Which One Fits Your Business Better
June 1, 2024A comparative analysis of Dataslayer and SuperMetrics focused on marketing data integration tools and which fits different business needs.
Integrate OneTrust with GTM: Step-by-step Cookie Consent Guide
April 1, 2024A practical guide detailing how to integrate OneTrust cookie consent management with Google Tag Manager, including best practices for cookie consent and analytics.
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