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Swapnil Jaykar

Swapnil Jaykar

Founder and data analytics specialist — GTM, GA4, dashboards

swapniljaykar
Pune, India
Joined February 2026
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Summary

Founder and entrepreneur: leads Samarth Analytics and positions the firm around data strategy, analytics, visualization and GTM-focused products. sjanalytic+1
Technical analytics and GTM expertise: authors technical articles and guides on tag management, GA/GA4 and related tools, indicating deep subject-matter knowledge of web analytics and consent integration. mavlers+1
Consultant and freelancer experience: has worked as an independent analytics consultant and completed projects via Upwork and freelance engagements, focusing on reporting, dashboards and implementation. upwork+1
Community involvement and event organizing: participated in and organized MeasureCamp Delhi 2025, contributing sessions on GTM and reporting topics at the unconference. youtube

Work

Education

Projects

Writing

Dataslayer vs. SuperMetrics: Which One Fits Your Business Better

June 1, 2024

A comparative analysis of Dataslayer and SuperMetrics focused on marketing data integration tools and which fits different business needs.

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Integrate OneTrust with GTM: Step-by-step Cookie Consent Guide

April 1, 2024

A practical guide detailing how to integrate OneTrust cookie consent management with Google Tag Manager, including best practices for cookie consent and analytics.

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