Suraj Shah

I believe that "cleaning" is a chore, but "engineering" is an experience. At MinuteToCleanIt, Suraj challenges the "use-and-throw" culture of home cleaning in India. Instead of cheap, disposable imports, the company builds tools from its HQ in Sangli that last. What they do differently: - Design-First: Treat mops and brushes like consumer electronics, making Easy-Squzee and Click-It modular, ergonomic, and aesthetically pleasing. - Right-to-Repair: Stock spare parts so customers can replace parts, not entire products. - Service-Led: Support 150,000+ Indian households with responsive after-sales service. Building a premium D2C brand from a Tier-2 city comes with challenges but brings the superpower of designing for the reality of Indian homes, not idealized versions. Mission: Turn the most mundane tools in your house into the most reliable ones. Open to connecting with fellow D2C founders, product designers, and supply chain partners. minutetocleanit+4

Market‑research background informs product and go‑to‑market decisions: prior roles at MarketsandMarkets (research associate and analyst in chemicals and advanced materials) indicate experience in market sizing, forecasting, industry reporting and client interaction—skills that plausibly support data‑driven product development and category strategy for his consumer brand. topline+1

Management education with a regional base in Sangli: MBA (Marketing & Finance) from MIT School of Business combined with local roots in Sangli, Maharashtra, suggest a founder who blends formal business training with local manufacturing/operational knowledge to run an e‑commerce / product business from a non‑metro Indian city. topline+1