Steve Huber

Steve Huber is the founder and principal of Tractor Studios, a design agency established in 2000, specializing in product and brand development through research, design, coding, and content creation. Under his leadership, Tractor has served a diverse clientele including tech giants, entertainment companies, and San Francisco institutions, with a focus on human-centered design. stevehuber+4

Huber is a strong proponent of customer insights and research in creative and product development, believing that deep understanding of target-customer needs is crucial for successful strategy and design. This approach was exemplified in his work on the SF Muni brand identity, which involved interviewing riders and drivers to inform the rebranding. methinks

His career highlights include leading the impactful rebranding of the San Francisco Muni system, which achieved global iconography, and contributing to the Emmy-Award-Winning Showtime docuseries 'Years Living Dangerously', where he worked with notable figures like James Cameron. methinks+1