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Steeve Vakeeswaran

Steeve Vakeeswaran

GTM & expansion leader specializing in product-led growth

steeve
Los Angeles, California
Joined October 2025
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Summary

Product-led growth (PLG) sales builder: Steeve has incubated and scaled a sales‑assist / expansion motion for Zapier—starting as an operator/first rep to identify PQLs, define qualification signals, and build the early hiring and compensation approach that let sales accelerate expansion without undermining self-serve acquisition. openviewpartners+1
Cross-functional GTM & operations background: Across Shopify, VaynerCommerce, and Zapier, Steeve has combined business-ops, merchant strategy, and GTM roles — a pattern showing strength in operationalizing product signals into repeatable sales and expansion plays. clay+1
Founder and youth‑focused organizer: He co-founded CanYouth (a youth expression platform) and later an early startup (Apollo Inc.), demonstrating entrepreneurial instincts and sustained involvement in founder/early-stage ecosystems and programs. lankareporter+1
Expansion / go-to-market leader for commerce & brand-focused products: His move to Fermat (VP, Expansion) and prior e-commerce revenue leadership at VaynerCommerce indicate a specialty in expanding commerce-oriented offerings and partnering with brands to scale shopper experiences. theorg+1

Work

Education

Projects

Writing

Humans of PLG ft. Steeve Vakeeswaran — Top of the Lyne (podcast episode / write-up)

August 30, 2022

Long-form conversation covering Zapier's growth to $140M ARR, building sales on top of PLG, and practical lessons for structuring sales-assist motions.

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Is Your Company Compatible with Product-Led Growth? — Correlated Podcast (guest)

August 1, 2022

Podcast interview discussing Zapier's sales-assist experiments, product-led growth compatibility, and how to use data to define sales-assisted plays.

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Your Guide to the Hottest New Role in Software: Sales-Assist — OpenView (profile/quote)

March 9, 2022

OpenView piece outlining the sales-assist role in PLG businesses with examples and a profile of Zapier's early experiments (quotes and learnings from Steeve).

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Hobbies

Youth advocacy / student entrepreneurship (CanYouth) lankareporter+1

Startup / founder community involvement and early-stage investing / founder programs (Afore FIR involvement) marketscreener+1