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Srinivasa Prasad M N

Srinivasa Prasad M N

Associate Director — Software Defined Vehicle; automotive electronics leader

srinivasa-prasad
Bengaluru, Karnataka, India
Joined February 2026
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Summary

Leader in Software-Defined Vehicle (SDV) strategy and delivery with hands-on experience building SDV practices and platform-centric approaches in the automotive industry. theorg
Experienced program and product manager for automotive E/E and ECU programs, with a background in instrument clusters, telematics, ADAS and fleet management program delivery. xing+1
Industry speaker and contributor on topics like virtualization, cockpit UX and SDV ecosystems, participating in conferences and panels to share practical insights on SDV development. youtube+2
International engineering and leadership experience across India and Germany, with advanced education in automotive electronics and executive management training. xing

Work

Education

Projects

Writing

Virtualization in Automotive Product Development Phases and How Virtualization Addresses Automotive Business Challenges

January 1, 2025

Article covering how virtualization accelerates SDV development and addresses automotive product development and business challenges; features insights referencing Srinivasa Prasad in his capacity as an SDV practitioner.

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Hobbies

Photography (personal Instagram account for photography) instagram