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Shutian Cheng

Shutian Cheng

Founder @ Nouvel.ai | Building an Autonomous Marketing Engine for DTC Brands

shutiancheng
San Francisco Bay Area
Joined March 2026

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Summary

Founder and builder of Nouvel: leading the creation of an autonomous marketing engine for DTC/e-commerce brands, backed by UKRI, NVIDIA Inception, ElevenLabs, Exa and a group of angel investors, driving key partnerships to scale product and go-to-market. nouvel+2
Digital content creator: produced popular music video series and compilations on YouTube, reaching tens of millions of impressions and building an engaged international audience. youtube+1
Musician with conservatory training: studied at the Royal Academy of Music on a scholarship under Professor Emeritus Christopher Elton. org

Work

Education

Hobbies

Piano performance, music production, and content creation. org+1

Machine learning, diffusion models and auto-regressive (AR) models.