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Selvam M

Selvam M

Founder & CEO, Shortfundly — OTT and media‑tech entrepreneur

shortfundly-muniyandi
Chennai, Tamil Nadu, India
Joined June 2026
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Summary

Founder and product founder focused on film‑tech: Selvam is the founder and CEO of Shortfundly, which he positions as an 'operating system' for independent filmmakers — building products for submissions, festival management, OTT distribution, white‑label OTTSaaS, and marketing/analytics to help creators monetize and distribute short films. shortfundly+2
Background in ad‑tech and product management: His earlier technical and product roles (Concordit → YuMe → mCanvas) reflect deep experience in video advertising, ad servers, SDKs and multi‑screen advertising models, which inform Shortfundly's product and monetization approach. crazyengineers+1
Operator and active investor across early‑stage ventures: Public profiles list multiple private investments and operator roles (OneHashLink, EMIKlub, Minipostman, Adstandee, FreshNewsTalky, Food4heaven, Startup10x, Bornifydeal), indicating engagement as both an investor and hands‑on operator in product/marketing initiatives. stackforce+2
Community and creator-first growth strategy: Shortfundly's go‑to‑market emphasizes community outreach to filmmakers, festival partnerships and integrations (app stores, platform integrations) to seed content, validate creators, and enable licensing to larger OTT players. yourstory+2

Work

Education

Projects

Writing

Shortfundly is Building an Operating System for Independent Filmmakers to Market and Monetize Content

February 1, 2025

Feature article profiling Shortfundly's evolution into an OTT marketplace, product lines, distribution partnerships, user metrics, and Selvam's vision for enabling independent filmmakers.

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Shortfundly: Revolutionizing Filmmaking with Tech‑Driven OTT Solutions

March 1, 2024

Interview style piece describing Shortfundly's services for filmmakers, white‑label OTT solutions, certification service for short films, and platform growth strategy.

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How Software Engineer Selvam Built 'ShortFundly.com' - The LinkedIn For Indian Short Film Makers

January 1, 2015

Interview/profile covering Selvam's background in software and ad tech, the origin story of Shortfundly, product vision, and go‑to‑market strategy.

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Hobbies

Supporting independent short filmmakers and film festival community building. shortfundly+1