Shashank Tripathi

Co-authored article discussing how India can achieve higher and more inclusive growth by eliminating systemic and structural frictions. Identifies five key frictions (lack of depth, width, height, digital divide, informality) and proposes strategies for boosting economic volume and productivity through digitalization and formalization.

Integrates research on time perception with findings on feelings evoked by color, proposing that perceptions of download time can be managed by background screen color. Experiments demonstrated that colors inducing relaxation quicken perceived download times. The research examines the role of felt relaxation-tension in download speed perception and its implications for e-commerce.