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Sara Holoubek

Sara Holoubek

Founding Partner | Board Director | Investor

saraholoubek
New York City, New York
Rio de Janeiro, Brazil
Joined January 2026
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Network

19.3K connections

Summary

Sara Holoubek is the Founding Partner of Luminary Labs, a strategy and innovation consultancy established in 2009 that serves the private sector, federal agencies, and philanthropic organizations. With over 25 years of experience guiding clients through technological disruption, regulatory complexity, and organizational transformation, she focuses on executive advisory services to help senior leaders navigate change and make confident decisions in uncertainty. luminary-labs+4
Sara is an active angel investor and serves as an independent board director of Contextere, an industrial AI company. Her nonprofit roles have included serving on the inaugural RWJF Pioneer Fund Advisory Group, the Aspen Health Innovation Project Planning Committee, the Smithsonian Institution’s Museum of Natural History 2020 Visiting Scientist Committee, the 2024 Health Datapalooza Advisory Committee, and as national board chair of Step Up. saraholoubek+4
With a strong background in digital strategy and consulting, Sara has held leadership positions at various agencies, including Chief Strategy Officer at iCrossing, Senior Solutions Strategist at Blue Dingo Media, Senior Strategist at iframe, and Analyst at Organic. This diverse experience has equipped her to navigate dynamic industry transitions. muckrack+2
An active writer and public speaker, Sara authored “Open Innovation for Impact,” a chapter in Perspectives on Impact: Leading Voices On Making Systemic Change in the Twenty-First Century. She has been recognized by LinkedIn as a Top Voice since 2017, by Mashable as a female founder to watch, and by PepsiCo WIN for her contributions to women in technology. medium+2
Sara brings a global perspective to her work, having lived and worked in Latin America and Europe; she speaks Spanish, French, and Portuguese. luminary-labs+3

Work

Education

Writing

When School’s Out, But Work is On.

March 1, 2018

A Medium article offering a public service announcement for working parents on snow days.

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In Pursuit of Reality: VR and the Hype Cycle

July 1, 2017

A Medium article discussing the VR hype cycle and where we are in its evolution.

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The Future of Humans: A 2017 Reading List

January 1, 2017

A Medium article suggesting a reading list for 2017, framing it as the year of the human.

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I’ll Be Online Later…

October 1, 2016

A Medium article on managing online presence and digital habits.

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Corporate America, Meet the Maker Movement

October 1, 2016

A Medium article exploring the intersection of Corporate America and the Maker Movement.

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#blacklivesmatters and the multi-racial family

July 1, 2016

A Medium article discussing the complexities and personal aspects of the Black Lives Matter movement within multi-racial families.

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Choosing Parity

June 1, 2016

A Medium article advocating for parity.

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Women, Tech & The Feds

June 1, 2016

A Medium article discussing the role of women in technology and federal initiatives.

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The Human Company Design Manifesto

June 1, 2016

A Medium article outlining a manifesto for designing human-centric companies.

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The Problems That Matter

March 1, 2016

A Medium article reflecting on significant problems and their impact.

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Open Innovation for Impact

A chapter in “Perspectives on Impact: Leading Voices On Making Systemic Change in the Twenty-First Century,” focusing on how to make systemic change.

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Hobbies

Sara Holoubek is a polyglot, fluent in Spanish, French, and Portuguese, reflecting a global perspective. luminary-labs+1