
Sandy Diao
Full-stack growth executive scaling user bases and revenue
sandydiao
San Francisco Bay Area
Joined September 2025
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Summary
Sandy Diao is a highly experienced full-stack growth executive with a proven track record of scaling user bases from zero to hundreds of millions and driving revenue for industry-leading companies like Meta (Facebook/Instagram), Pinterest, and Descript. Her expertise spans full-funnel growth programs, user acquisition, retention, and monetization strategies. berkeley+1
She is a prominent educator and advisor in growth and entrepreneurship, holding faculty positions at UC Berkeley College of Engineering and Stanford Continuing Studies, where she teaches courses on growth marketing and building SaaS startups. She also advises early-stage founders and is a partner at Reforge, a leading platform for professional development in tech. berkeley+2
Sandy is deeply involved in the AI space, serving as a Strategic Advisor at Prompt Inversion AI and a Board Advisor at DECODE, where she focuses on AI product retention. Her work emphasizes how AI is transforming growth marketing, enabling more efficient workflows and rapid scaling. promptinversion+2
As the founder of Drift International, Sandy provides growth strategy advisory services, leveraging her extensive experience to help companies, including Adobe and Limitless AI, optimize their growth engines. She is also an investor at IOVC, supporting software companies. berkeley+1
Sandy has a notable history in early-stage growth and crowdfunding, having served as Head of Global Growth and Director of Strategic Programs at Indiegogo, and Head of Growth and General Manager at The ONE Smart Piano, an award-winning product. sandydiao