Ann Runnel

Ann Runnel is a dedicated entrepreneur and visionary in the circular economy, specifically within the textile industry. She founded Reverse Resources, a SaaS platform that digitizes and connects the global textile-to-textile recycling supply chain. Her work aims to transform textile waste into a valuable resource, reducing the industry's reliance on virgin materials and minimizing its environmental impact. reverseresources+3

Her expertise spans environmental economics and eco-innovation, with a focus on understanding how businesses can adopt environmentally positive practices profitably. This background informs her approach at Reverse Resources, where she champions a data-driven strategy to streamline textile waste management and foster collaboration among brands, manufacturers, and recyclers. sei+2

Ann is actively involved in broader sustainability initiatives, evidenced by her role on the EU Mission Board for Adaptation to Climate Change. She advocates for systemic change in the fashion industry, believing that circular models can enable abundance while preserving planetary health, and she has been instrumental in securing funding and partnerships to advance these goals. climatelaunchpad