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Ryan Stoner

Ryan Stoner

Brand strategist — GTM, culture‑sensing, AI‑augmented research

ryanstoner
Los Angeles, California
Joined November 2025
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MediaEnt

Summary

Treats brand as a system: Ryan blends systems thinking with rapid research and concept sprints to help startups and scaled organizations find culturally fluent, high‑leverage ideas and compress time‑to‑impact. ryanstoner+1
Operator + founder sensibility: He has founded and run venture‑backed startups (MoPix, Switchcam) and uses that founder experience to advise teams on product‑market fit, GTM, and investor communications. vator+1
Agency strategist with Fortune‑scale experience: Ryan has led strategy on large accounts (T‑Mobile at Publicis), contributed to major brand turnarounds (Jack in the Box at TBWA), and worked across Fortune 100 clients (AmEx, Google, AB InBev), combining creative strategy with measurable business goals. mediapost+2
Thought leadership & writing: He publishes long‑form strategy pieces and contributor articles (Adweek, Forbes, Inc.) that synthesize brand theory into actionable playbooks for CMOs and founders. ryanstoner+2

Work

Education

Projects

Writing

The Andor Playbook: How Challenger Brands Outsmart Giants Without Direct Confrontation

July 16, 2025

Long‑form essay applying system thinking and challenger strategy (using Andor/Star Wars as a metaphor) to explain how smaller brands can outmaneuver larger incumbents through narrative, precision and belief systems.

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How to Use Brand Marketing to Improve Performance Marketing Campaigns

August 27, 2021

Adweek contributor piece describing how brand work and performance marketing intersect and how brand can improve long‑term performance outcomes.

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Multiple Forbes & Inc. pieces on brand, rebrands, and marketing leadership

A series of practitioner essays and leadership pieces about brand consistency, rebrands, risks for founders, and how CMOs should partner with agencies.

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Hobbies

Filmmaking / indie film distribution (entrepreneurial ties to MoPix and festival work) vator

Travel / culturally curious (self‑described 'third culture kid'); family (references to being a father) ryanstoner