Roy Pereira

Roy Pereira is a highly experienced serial entrepreneur, having founded at least five technology companies, including Shiny Ads, CalendarHero, and most recently Unified.to. His entrepreneurial journey began shortly after university in the early 1990s, navigating the dot-com era, and he has successfully exited multiple ventures through acquisitions by companies like Rubicon Project and Vendasta. He is currently focused on Unified.to, aiming to solve the challenge of API integrations for B2B SaaS companies. boast+5

Pereira has a deep technical background, describing himself as a "math geek" with an early curiosity about computing. He is recognized as a technical founder, transitioning from coding to product management. Notably, he is credited with inventing Virtual Private Networking (VPN) in Ottawa in 1998 and securing a patent for it during his time at TimeStep. boast+2

His expertise lies in abstracting data and APIs, a recurring theme across his ventures. From connecting ad servers at Shiny Ads to building scheduling integrations at CalendarHero, and now developing a unified API platform at Unified.to, he consistently addresses the complexity of integrating diverse software systems to streamline processes for developers and businesses. boast+1

Roy is actively involved in the Canadian tech ecosystem as a mentor at Techstars and an investor at CareGuide. He is based in Toronto, a city he has observed transform into a major tech hub. He frequently shares insights on innovation, startup funding, and the strategic use of AI in business, advocating for lean operations and customer-centric product development. boast+3