Rodolfo Yiu

Rodolfo Yiu is a seasoned Revenue Marketing Executive with a strong focus on building scalable growth engines for high-growth companies. His career demonstrates a clear progression in leadership roles within demand generation and digital marketing, particularly in the B2B SaaS and AI infrastructure sectors. He has a proven track record of driving pipeline growth and optimizing conversion rates through strategic marketing initiatives. reo+2

He possesses deep expertise in demand generation, spanning from top-of-funnel traction to sales activation. He has experience in both traditional SaaS and specialized DevTool marketing, understanding the nuances of engaging developer communities and monetizing open-source products. His approach includes leveraging frameworks like DAISY and BANT for clarity and qualification, and he regularly engages with sales teams to align marketing efforts with revenue goals. reo+1

Rodolfo is at the forefront of integrating AI into marketing strategies, recognizing its potential to transform content creation, SEO, outreach, and overall campaign execution. He actively utilizes AI tools and prompt engineering to drive efficiencies and enhance strategic thinking in marketing, as evidenced by his discussions on AI's impact on DevTool demand generation and the adoption of AI-powered platforms like Drift. reo+1

His experience at Okta highlights his proficiency in digital marketing, acquisition, and conversion optimization. He successfully implemented B2B personalization strategies that significantly improved website engagement and lead-to-opportunity conversion, showcasing his ability to innovate and scale marketing systems in a fast-growing company. salesloft+1

Beyond his corporate roles, Rodolfo is an entrepreneur who founded Bubble Soccer Hong Kong, demonstrating an entrepreneurial spirit and ability to launch and manage a unique business venture. His early career also includes product marketing experience at Philips, showcasing a foundational understanding of product strategy and market positioning. scmp+1