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Roberto Tagliabue

Roberto Tagliabue

Founder & creative entrepreneur — digital product and retail innovator

robtag
San Francisco, California
Joined January 2025
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Summary

Digital product and retail innovator: Tagliabue combines product-design craft and retail knowledge to build digital experiences for high-volume consumer products and luxury retail. He co‑founded ALPHA to apply that experience to 'connected clienteling' (apps for associates and clients) and has frequently described the goal of enriching long‑term client–associate relationships via product design and data. meetalpha+2
Serial founder and agency leader: He has repeatedly founded and led small product and design firms (Visere, Clibe, Awake), shepherding team efforts that were later integrated with larger product efforts (e.g., Jawbone) and launching a long‑running agency (AWAKE). This background explains his mixture of hands‑on product craft and founder/CEO responsibilities. intro+1
Cross‑disciplinary design training applied to hardware, software and services: Trained initially in architecture (Politecnico di Milano) and interaction design (Domus Academy), Tagliabue has applied architectural/interaction thinking to embodied consumer products (Nike+ projects, wearable UX) and service journeys, evidenced by patents and conference talks about UX for connected devices. domusacademy+2
Advisor and creative executive in health & consumer spaces: Beyond agency and startup work, Tagliabue holds senior/creative leadership and advisory roles (e.g., CCO at Hale Health) and participates in conferences and industry conversations about design, retail and health‑tech product strategy. theorg+1

Work

Education

Projects

Writing

Designing User Experience Engines (conference talk)

January 1, 2012

Talk (Frontiers) discussing product+service design, consumer journeys and designing cross‑device digital experiences — reflects his thinking on product and interaction design.

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Patents: "System and Method for Creating an Avatar" and related filings

Multiple patent applications and granted patents listing Roberto Tagliabue as an inventor, covering interactive avatars, collection & display of athletic information, and other UX/interaction inventions tied to wearable/connected products.

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Hobbies

Involvement in Italian design and design-cultural events; public speaker on Italian design topics. nitter+1