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Rob Gabel

Rob Gabel

Chief Strategy Officer at Spotter, Founder of Tubular Labs

robgabel
San Francisco Bay Area
Joined December 2024
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Summary

Rob Gabel is a seasoned executive with over two decades of experience in marketing, advertising, and digital media, particularly within the creator economy. He has a proven track record of scaling businesses from nascent stages to significant revenue, as demonstrated by his leadership at LowerMyBills and founding Tubular Labs. theorg+2
He is a visionary founder, having established Tubular Labs to provide critical video analytics and insights for the evolving social video landscape. His work at Tubular Labs helped shape how creators, brands, and publishers understood audience engagement and content performance across major platforms like YouTube, Facebook, and Instagram. crunchbase+4
Currently, as Chief Strategy Officer at Spotter, Rob is actively involved in innovating financial models for the creator economy, seeking to expand beyond existing content licensing to fund future creator projects, products, and new monetization avenues. theorg+1
Gabel possesses strong expertise in product and consumer experience, having developed a world-class A/B testing platform at LowerMyBills that significantly improved conversion rates and generated substantial EBITDA gains. His career reflects a deep understanding of digital marketing, advertising products, and performance optimization. wellfound+2
He has held leadership roles at prominent digital companies including Netflix, Machinima, and TubeBuddy, demonstrating adaptability and strategic insight across various segments of the digital content and marketing ecosystem. businessinsider+3

Work

Education

Writing

How to Identify the Best Partnerships with Social Video Intelligence

October 1, 2020

An article focusing on leveraging social video intelligence to identify optimal partnership opportunities.

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Social Video Data: Move Faster with Contextual Insights

September 1, 2020

An article explaining how contextual insights from social video data can enable faster decision-making.

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[COVID-19 Update] Our Commitment to You

March 25, 2020

A piece outlining Tubular Labs' commitment during the COVID-19 pandemic.

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How Serialized Content Drives Loyalty on YouTube

March 1, 2020

An article discussing strategies for using serialized content to build audience loyalty on YouTube.

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Social Video Standards Need to Look More Like TV

November 1, 2019

An opinion piece arguing for standardized measurement in social video, similar to TV, to ensure creators and publishers receive fair revenue recognition across platforms. Discusses the challenges of monetizing the trillions of views generated by 14 million creators.

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